Crackem Countdowns

A live format where the fanbase can chat, interact and influence the production allowing for dynamic viewer interactions and flexible real time problem-solving accompanied with a ‘countdown til release’

organic promotion / sponsorship placement around the countdown as valuable advertising space

This format was developed through trial and error in the field over 5 years.

Minimizing ads into the evening across the UK and America and increasing commentary to keep viewers engaged

Increasing ads from early morning till the afternoon, decreasing commentary

and increasing gameplay footage and trailers.

This allows for a rotating viewer base across the globe increasing non-english speaking viewers retention while increasing ads giving them region specific content in their native language from ad partners.

Example:

200 viewers with x1 pre-roll ad x 30 secs = 6000 ad seconds = 100 ad minutes

35 viewers with x6 pre-roll ad x30 secs = 6300 ad seconds = 150 ad minutes

Decreasing ads allows for greater discovery and viewer retention.

Increase ads marginally to keep organic viewers with the platform longer, changing these settings dynamically in response to viewer feedback and analytics helping you find the right ads for your viewer base & time zone